Wednesday, June 25, 2008

The Evolution of a Poster





Not all of my ideas come out fully realized in the sketch stage. I went through a number of changes on this one, starting with a rough design culled from pieces of my Prairie Fire Tequila label. Slowly, it became bolder and blues-ier. I added elements of folk art portraiture and the distressed, chopped up aesthetic of modern rock posters. Jonny himself went from looking like Frankenstein's Monster to a normal human with a reasonably proportioned forehead. As you can see, the end result is a far cry from the first sketch I turned in. Old blues with a modern sensibility was my original vision, and I think I achieved that, but it took quite a few steps before I figured out how to get there.

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